Under Armour Military Discount, Explained
Under Armour gives 20% off online and at Brand House stores, and 10% at Factory House stores, to active duty, retired and veteran military and their families.
By Olivia HarperContributing writer. Policy checked .
On this page
Store programs change. This is a summary in our own words of the Under Armour Help Center article on its military and first responder discount, read on October 26, 2026. The official page is the one that applies; check it before you shop.
Does Under Armour have a military discount?
Yes. Under Armour says it offers a military discount of 20% off the entire purchase, in the United States and Canada. The same help article says the discount may be larger during promotional periods.
Who qualifies
| Group | Discount |
|---|---|
| Active duty military | 20% |
| Retirees and veterans | 20% |
| Military spouses and family members | 20% |
| Police, firefighters and EMTs | 20% |
| Nurses, teachers and students | 20% |
Under Armour groups police, firefighters, EMTs, nurses, teachers and students under its first responder discount, at the same rate. Online, eligibility for every group is checked by ID.me.
Online, Brand House or Factory House
Where you shop changes the rate:
| Where you shop | Discount | How to get it |
|---|---|---|
| UA.com, UA.ca or the UA app | 20% | Verify with ID.me at checkout |
| UA Brand House store | 20% | Show a valid ID |
| UA Factory House store | 10% | Show a valid ID |
If you usually shop at a Factory House outlet, the military discount there is half the online and Brand House rate.
How to use it online
On the website, add your items to the bag, go to checkout, enter your shipping details, then press the green Verify with ID.me button and sign in. The discount is applied automatically once ID.me confirms your status.
In the UA Shop app, open your bag, tap Apply Promotions, pick the military, first responder or teacher discount type, then verify with ID.me and sign in. The discount again applies on its own.
Under Armour says you get the offer as soon as your credentials are verified. If verification fails, ID.me runs its own support line and help site; Under Armour's article points shoppers there.
What it does not cover
- No stacking: the discount cannot be combined with other promo codes.
- Excluded items: it does not apply to gift cards, select footwear and other products marked as excluded.
- Promotional timing: Under Armour says the discount is valid during promotional timeframes, so check the terms shown at checkout.
- Members only: the discount is only for eligible people; it cannot be passed on to friends, and the article says ID.me can revoke access for misuse.
Tips before you buy
- Verify with ID.me before a big order, so the discount shows before you pay.
- If you also have a promo code, work out which saves more; the two cannot be combined.
- Check whether the shoes you want are on the excluded list, as select footwear is left out.
- In a store, bring a valid military ID, and expect 10% rather than 20% at a Factory House.
Sources
Does Under Armour offer a discount to Military or First Responders?, Under Armour Help Center. Policy checked October 26, 2026.