First Responder Discounts by Store
Under Armour lists 20% off for police, firefighters and EMTs, Nike 10% online, Dell up to 10% extra and Samsung program pricing, each after ID checks.
By Olivia HarperContributing writer. Policy checked .
On this page
Store programs change. This is a summary in our own words of each store's own first responder discount page, read on October 27, 2026. The store's page is the one that applies; check it before you buy.
The short list
| Store | Discount on its page | Who counts as a first responder | How you verify |
|---|---|---|---|
| Under Armour | 20% online and at Brand House stores, 10% at Factory House stores | Active police, firefighters and EMTs (nurses, teachers and students get the same rate) | ID.me online, a valid ID in store |
| Nike | 10% on most items, first $500 of the order | EMTs, firefighters and law enforcement, plus doctors, nurses and other medical staff | SheerID, online only |
| Dell | Up to 10% extra | Police, firefighters, EMTs and search and rescue, plus doctors and nurses | SheerID through a Dell Rewards account |
| Samsung | Program prices and extra percentage off that vary by product | Nurses, paramedics, police officers and more | ID.me after you create a Samsung Account |
Under Armour
Under Armour's help article says its first responder discount takes 20% off the whole purchase in the US and Canada. On UA.com, UA.ca and the UA app you press the Verify with ID.me button at checkout and the discount applies on its own. In stores, show a valid ID: 20% at a UA Brand House, 10% at a UA Factory House. The discount cannot be combined with other promo codes and does not cover gift cards, select footwear or items marked as excluded. More in the Under Armour discount guide.
Nike
Nike's page covers US first responders and medical professionals who are Nike Members. After verification through SheerID you get a single-use code by email that expires two weeks after it is issued; you can get a new one every seven days. The 10% applies only to the first $500 of a purchase on Nike.com or the Nike App. Nike says the code is not redeemable in Nike stores or on Swoosh.com and does not work on Nike By You, gift cards, select Launch and SNKRS products or Apple products. It combines only with free shipping codes.
Dell
Dell's Heroes Purchase Program covers first responders and healthcare workers buying Dell products on Dell.com. You sign in, join Dell Rewards, pick the program in the membership tab and verify with SheerID; Dell says a manual document review takes about 20 minutes. The limits are two eligible products per transaction and two transactions per year. The discount does not stack with other Dell coupons, and Dell lists excluded categories such as warranties, gift cards and clearance items.
Samsung
Samsung's First Responders offer page shows deals on Samsung products, each as a saving plus an extra percentage off, and the numbers change from product to product. Samsung's terms cap program pricing at two products per category per email or shipping address in a calendar year, with a limit of four for mobile and appliance accessories. Program prices are for Samsung.com and the Shop Samsung app, and Samsung says you may lose access if you ask another retailer to match them.
Tips before you shop
- Verify before checkout. Each store uses a third party (ID.me or SheerID) and may ask for documents.
- Check where it works. Nike's code is online only; Under Armour's rate drops at Factory House stores.
- Watch the caps. Nike counts only the first $500, and Dell and Samsung limit how many products you can buy.
For other groups, see stores with a military discount and teacher and nurse discounts.
Sources
Military and first responder discount, Under Armour; First responder and medical professional discount, Nike; Heroes Purchase Program, Dell; First Responders offer program, Samsung. Checked October 27, 2026.
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Women, Loafers
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- Eco-conscious linings with soft + sustainable comfort.
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- 1 inch block heel.
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Loafers
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Women, Sandals and slides
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Women, Sandals and slides
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- Warranty | Reef wants to make sure you’re satisfied with your purchase. All Reef products are covered by a manufacturer defect policy for up to one year from the date of purchase.
- Reef | Since 1984, Reef has been making high quality, ultra-comfortable footwear. Making sandals and shoes that take you from the beach to the streets and everywhere in-between.