When Ulta Has Sales, Including 21 Days of Beauty
Ulta runs 21+ Days of Beauty twice a year, in March and September, and its 2026 Early Black Friday deals run from October 25 to November 21.
By Olivia HarperContributing writer. Policy checked .
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Store promotions change. This is a summary in our own words of Ulta Beauty's event and promotion pages, read on October 26, 2026. Dates come only from Ulta's own pages; where Ulta gives a month but no exact days, so do we.
Ulta's sale calendar at a glance
| Event | When, per Ulta | What it is |
|---|---|---|
| 21+ Days of Beauty | Twice a year, in March and September, for three weeks | Daily Beauty Steals at 50% off on featured products |
| Love Your Skin Event | Three weeks (Ulta's page gives no month) | Daily Beauty Steals on skin care |
| Early Black Friday 2026 | October 25 to November 21, 2026 | New deals each week, up to 50% off |
| Your birthday month | Every year, for Rewards members | 2X points and a birthday gift coupon |
| Weekly offers | Year round | Brand deals, buy more save more, gifts with purchase |
When is Ulta 21 Days of Beauty?
Ulta's event page says 21+ Days of Beauty happens twice a year, in March and September, and lasts three weeks. Each day brings a new set of Daily Beauty Steals, featured products at 50% off. When we read the page, the fall 2026 event was over and Ulta said it would be back in spring. Ulta does not post the exact spring 2027 dates yet, so watch its emails or the app as March nears.
Early Black Friday and Black Friday
Ulta's Black Friday page says its 2026 Early Black Friday deals started October 25 and end November 21 at 11:59 pm Central time. New offers arrive each week, and Ulta previews three weekly sets: November 1 to 7, November 8 to 14 and November 15 to 21. Two-day online deals were marked for October 30 and 31.
Two rules matter. Some offers may be open only to Platinum and Diamond Rewards members who are logged in. And products in the event cannot be combined with any coupon, coupon code or other code-based offer, and no rain checks are issued.
Love Your Skin
Ulta's skin care event also runs three weeks with Daily Beauty Steals, each offer good on its stated day. The page we read said the event was over and did not name the month it returns.
Deals between events
Ulta's current offers page lists rotating brand discounts, buy more save more deals (for example buy 2 get 1 free, or 5 for $10 on minis), gifts with purchase and app-only deals, each with its own end date. Replenish and Save subscriptions take 5% off and ship free.
Making the most of a sale
- Points still work: Ulta's rewards FAQ says points can be combined with other discounts. Our Ulta Beauty Rewards guide lists what points are worth.
- Check coupon rules: Beauty Steals, Black Friday deals and clearance are on Ulta's standard coupon exclusion list. See our Ulta coupon policy guide.
- Birthday month: members with a birthday on file earn 2X points that month once they activate the offer.
Sources
21+ Days of Beauty, Black Friday, Love Your Skin, Current offers and Rewards FAQ, Ulta Beauty. Checked October 26, 2026.